Hey there babe! Have we met yet?

I'm Alicia, and I’m dedicated to helping busy femme folks feel fanfuckingtastic in their own skin, without endlessly trialing harsh products, using nature-fueled preventative skincare and professional beauty secrets.

I care about this shit...a lot.

As a stylist, salon owner and boudoir photographer,

I’ve been a Beauty Bestie to so many different types of folks in so many different phases of life over the years.

I know what an impact having a quick, clean and effective beauty routine can make on how you feel about yourself and how you show up in the world, because I’ve lived it first hand.

I bring over a decade and a half of real life, diverse confidence-boosting experience into my virtual programs and that means...I just get it.

I’ve seen so many folks struggling with skin insecurity (amongst other things) and I’ve been there myself.

This means I SEE YOU babe and I want to help.

Whether you’re transitioning from one phase of life to another, finally making the jump from employee to business owner, or you’re a busy millennial mom who’s more than a bit tired of the daily top knot bun,

I gotchu

I’m here for anyone who's discovering 'the new you'

Let me help you get a new perspective on embracing and enhancing your own Pretty Girl Privilege